Menswear, Fall Billabong 2014

When The Bumwrap was first purchased by Donny, he had his work cut out for him. With a vision of a more stylish and fashionable Penticton, he had to take a store, with a concept and work his way into the minds of the town. Part of his vision was infusing menswear seamlessly into The Bumwrap’s entirety. This past summer we’ve seen some key pieces come in (and out, very quickly I should add), but with the fall ramping up, it’s time to really take that next step forward.

We’ve just received our most ambitious men’s order yet, everything from T-shirts to Jackets and in between. With such an ambitious undertaking, we decided to really go in and show off the process of rearranging the store for such an all encompassing menswear order, and we even ordered a photoshoot to show off some of the new apparel!


For the photoshoot, we got Victoria model Colton Armstrong to come in and try on a bunch of the new clothes, and let’s just say… It’s a nice turn out. This fall, with the evergrowing menswear and style that is everpresent in magazines and media, we’re showing pieces that have form as well as function.


It’s nice to see a really diverse menswear line come in, and especially one that’s so well made. We’re excited to see how you decide to wear these pieces!