The Bumwrap has been an icon in the community of Penticton, BC since 1979. Originally opened as a brick & mortar store specializing in women's swimwear & denim, it has seen it's changes over the decades. With a plethora of quality big brand names like Maui Jim, Body Glove, and Vans, to boutique Canadian brands such as Gentle Fawn and Pink Martini, there's something for everyone! The Bumwrap is also recognized as Canada's first retailer of the globally renowned Australian brand, Billabong!

In 2013 former pro snowboarder, Donny Ellis, purchased the business; which at the time was struggling as it had to compete with local competition and the opening of several big box stores in the area. He and his team have since rebuilt The Bumwrap and brought a whole new youthful vibe to the store along with knowledge of fashion trends, styling tips, and brand and product information. With this change in direction, leadership, and team core values, The Bumwrap has experienced huge success to this day and continues to provide top quality swimwear, footwear, accessories, and so much more, for all ages and people.

With the launch of the webstore in 2018, The Bumwrap now has the ability to provide the same great quality products to their customers throughout Canada, the U.S.A. and abroad. The Bumwrap's team core values are to uphold an inclusive environment, to always go above and beyond for our customer, offer top quality products, and strive to provide the best service possible to facilitate each individual's needs. Remember #lifesbetterinpenticton when you visit The Bumwrap!