The Bumwrap has been an icon in the community of Penticton, BC since 1980. Originally opened as a brick & mortar store specializing in women's swimwear & denim, it has seen it's changes over the decades. The Bumwrap is recognized as Canada's first retailer of the globally renowned Australian brand, Billabong.

In 2013, retired former pro snowboarder Donny Ellis, purchased The Bumwrap and brought a whole new youthful vibe and knowledge of fashion trends and brands from his global travels and adventure. With this change in direction, leadership and knowledge, The Bumwrap has experienced huge success and continues to provide top quality swimwear, footwear, accessories, and more, for all ages and people.

With the launch of the webstore in 2018, The Bumwrap now has the ability to provide the same great quality products to their customers throughout Canada, the U.S. and abroad. Donny and his team strive to provide the best service possible to their customer, regardless of where they are from or what they are looking for. If you pick up the phone and call, you are likely to catch him at work, possibly between visits to Apex Mountain Resort, or wakesurfing on Okanagan lake, or his daily Crossfit workout, or just hangin with his kids. Hence why he coined the hashtag #lifesbetterinpenticton